
Little Big Tech
London
- Situation
- A 22-user pharma company, burned by its previous MSP, had three other MSPs lined up.
- Commercial problem
- Proposals sat alongside competitors as if they were equivalent, so prospects compared price.
- What they showed the prospect
- Nick explained Assurix, the standard and how Little Big Tech is held to it.
- Result
- Chosen over three other MSPs, and signed the day after one meeting.
“One of the lowest friction sales processes we have ever had with a brand-new prospect.”












