“One of the lowest friction sales processes we have ever had with a brand-new prospect.”
Based
London
Status
Assurix Trusted MSP
Prospect
22-user pharma company, burned by its previous MSP
Result
Chosen over three other MSPs, signed the day after one meeting
Nick HaleyFounder, Little Big Tech

Lined up against proposals that weren’t like for like

“It can be incredibly frustrating to make a really solid proposal to someone and be lined up against someone else’s proposal as if they’re like for like when you know that they’re not.”
Nick Haley, Founder, Little Big Tech

Why Little Big Tech looked for proof

  • Good work invisible to prospectsLittle Big Tech’s patching, backup testing and processes were invisible to prospects. Nobody could check them.
  • Regulation on the horizonUK regulation was heading towards MSPs having to show their security and operational maturity.
“If you’re running a good MSP and you’re losing business to bad MSPs, this would be a great move for you.”
Nick Haley, Founder, Little Big Tech

Joining Assurix

Little Big Tech was one of the first MSPs through the Assurix programme. Assurix connected to the tools Little Big Tech already used and turned work it already did into independently assessed evidence a prospect can check.

The framework showed where processes could be tightened, and its 40 security controls are aligned to NCSC CAF 4.0.

In the meeting, Nick explained Assurix, the standard and how Little Big Tech is held to it.

“So when we first met this prospect, we ran them through Little Big Tech, who we are, what we do, how we do it. And then at the end of our normal pitch... we then dropped in, oh, there’s this other thing. It’s called Assurix. Here’s what it is... That’s gonna give you the reassurance that we feel you’re looking for based on your recent experiences.”
Nick Haley, Founder, Little Big Tech
“Our business is more mature, our processes are better, and we have the commercial advantage in competitive sales scenarios.”

Short clips from the interview

  • How Nick came to run an MSP
  • Bringing Assurix in at the end of the pitch
  • The prospect who slept on it, then signed
  • Someone else validating what we do
  • Why Little Big Tech joined early

An MSP that promises, or one independently checked every day?

  1. Book a demo.30 minutes with Ollie. Mit joins the second call.
  2. Start in the month you pick.From 2 hours a week, quick wins first.
  3. Show prospects your live results.Share your link in proposals and at renewal.

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