What happens when MSPs are held to a standard.

Little Big Tech

A 22-user pharma company, burned by its previous MSP, had three other MSPs lined up. Little Big Tech explained the standard it is held to. The company signed the day after one meeting.

Read the Little Big Tech story

Sereno

  1. A rivalISO 27001SOC 2
  2. SerenoLive Trust PortalWon

Down to the last two for a 70-user deal, Sereno walked the prospect through its live results and won against a rival holding ISO 27001 and SOC 2. Not the cheapest quote.

See Sereno on the Trustmark Directory
“Assurix has already been really powerful for us. We’ve recently won a couple of tenders...”
Ben Hobbs, Bluebell IT Solutions. Bluebell won both. Both prospects are now customers.
  • Ben Hobbs, Bluebell IT SolutionsWinning two tenders

  • Nick Haley, Little Big TechThe prospect who slept on it, then signed

  • Ian Groves, Start TechSecurity and sales from one tool

You know your MSP is better. The prospect can’t see it.

Growing MSPs get undercut by ones cutting corners, because prospects can’t tell you apart.

“there’s a massive thing around us losing out on deals to MSPs who are just racing to the bottom”
An MSP owner
“It can be incredibly frustrating to make a really solid proposal to someone and be lined up against someone else’s proposal as if they’re like for like when you know that they’re not.”
Nick Haley, Founder, Little Big Tech
An illustration. The three claims are among the most common on UK MSP websites. Source: Assurix study of 2,776 UK MSP websites, September 2026.

The Proof Gap: change how your prospect decides.

Your prospect has been let down once. They want to know the next MSP will be better.

We teach your team four questions that open the Proof Gap.

  • There are no trust signals

    “If your insurer or a client asked how you vetted your IT supplier, what would you show them?”

  • Certificates are snapshots

    “When was your provider’s certificate issued, and what did it cover?”

  • Service is visible, security is invisible

    “What could you check today, without having to ask them?”

  • Your MSP is your most privileged user

    “Who could reach your email, files and backups right now, and how would you know?”

You shouldn’t have to take your IT provider’s word for it. You should be able to check.

Checked by Assurix, not published by you.

A prospect sees 59 controls, each Pass or Fail, and live measures like SLA response and patching. Leave a failure unfixed for 30 days and the Trustmark is suspended publicly. That’s why they can believe it.

Before

  • Proposal PDF
  • Certificate logos
  • “Trust us”

After: the live Trust Portal

A demo MSP (Downforce Technologies), open on its live measures

Service is visible. Security is invisible.

At renewal, the same evidence shows clients the work they pay for, so a cheaper quote has to match the standard.

One client moved MSPs. The new MSP found four months without patching, and backups the client paid for weren’t working. Nothing had visibly broken, so nobody knew.

Book a demo

You check every client’s systems. Who checks yours?

The average Assurix customer looks after 74 businesses with around 19 staff each: about 1,400 people relying on one MSP.

Assurix does. Quick wins come first, so every hour reduces your own risk.

“I feel confident that we are much more secure going through the Assurix process.”
Ian GrovesMD, Start Tech

Do it once, in one place.

Evidence you gather here is reused for ISO 27001 and Cyber Essentials where they overlap, so audits stop being a scramble.

  • Start from what you already have. Launchpad reads your existing policies and documents, and Rosie maps them to the controls.
  • Read-only, UK-hosted connections. Evidence comes from the PSA, RMM and Microsoft 365 you already run. Use something we don’t connect to yet? We build the connector.
  • One place for evidence. Every control carries its own evidence, and an Assurix assessor signs it off.
Rosie

94 MSPs working with Assurix

  • Astec IT
  • Conosco
  • Illuminate Technology
  • Ingenio Technologies
  • Labyrinth Technology
  • Little Big Tech
  • Sereno IT Support Ltd
  • Start Tech
  • Team Metalogic
  • TechWyse
  • TET Ltd
  • 4Cambridge
  • Aabyss
  • AMP InfoSys
  • APH Solutions
  • Breakwater IT
  • BTM IT Solutions Ltd
  • CARA Technology
  • Chapman Technology Partners
  • CompTech IT Solutions
  • Cusken Sync IT
  • Cybernet IT Ltd
  • dataplanet
  • Dufeu IT
  • Gorilla Technology Limited
  • Hamilton Group Ltd
  • ICT Solutions
  • Integrated Office Systems (IOS)
  • Integrity
  • IT2 Limited
  • Kriston Technology
  • Myson Pages
  • NexGen Cyber Limited
  • No Fuss IT
  • Nutbourne Ltd
  • Onboard 365
  • PDR IT Solutions Ltd
  • Pensar IT
  • Pinnaca Retail & IT Solutions
  • Platform365 Ltd
  • Pro Drive Ltd
  • Purple Tech Solutions Limited
  • Qlic IT for Business
  • Quick Call Dave
  • Smart Start IT
  • Somerbys IT Limited
  • Sota Solutions Ltd
  • Sunrise IT
  • Superfast IT
  • Support Tree
  • Target Communications
  • TWC IT Solutions
  • Under One Cloud
  • Viper IT Solutions
  • Your IT Department
  • 2LOGIC Ltd
  • AJT Managed IT Services Ltd
  • BCC IT
  • Bluebell IT Solutions
  • Bondgate IT
  • CCS IT Solutions
  • Digital Orchard IT Ltd
  • DISConsulting IT
  • Edge IT Consulting Limited
  • EPX Technical Services
  • Exi-Go Business IT Solutions
  • Focus
  • HTL Support
  • Hudson Infosys
  • Initial IT Solutions Ltd
  • Integral IT
  • Iron Dome Limited
  • Jera IT
  • Karanda Solutions
  • Kratos IT Ltd
  • Morse Networks Ltd
  • Murtek
  • Nebulogiq
  • Net Primates Ltd
  • Netserve Ltd
  • Network Computing Limited
  • Network ROI Ltd
  • Orbits IT
  • Pearce IT Limited
  • Pebble IT
  • PS Tech
  • Saunders Networks
  • Secunis
  • Southern IT Networks Ltd
  • Tech Ahoy!
  • Teknite
  • Vibrant Networks
  • WLS IT Solutions

Built by people who have run MSPs. Mit Patel built Netstar to around 60 staff before selling it in 2021. Netstar spent 180 hours and £28,000 on ISO 27001 in year one. An ex-colleague’s MSP bought the documents for £500 and never ran them. On paper, the two looked the same.

More customer stories

Questions MSP owners ask before they book.

What is Assurix?

Assurix is the live trustmark for MSPs (managed service providers). It independently assesses 59 controls: 40 security controls aligned to NCSC CAF 4.0 and 19 operational controls built for MSPs. Prospects and clients see the result on a Trust Portal anyone can open, and the governance, risk and compliance (GRC) platform to do the work is built in.

Will it pay for itself?

Yes. You only need to win or keep one client. When a prospect can’t tell MSPs apart, price decides. Your live results give them something to check, so you can be chosen without dropping your price. At renewal, the same evidence shows clients the work they pay for, so a cheaper quote has to match the standard. Trustmark holders can get up to 25% off professional indemnity and cyber insurance, with partner insurers Hiscox, CFC and Beazley, subject to underwriting.

How much does Assurix cost?

We cover pricing on a demo call. It’s one plan, with everything included and unlimited users, on a 12-month agreement. Book a demo

What happens if we fail a control?

You have 30 days to fix it. If it isn’t fixed, the Trustmark is suspended publicly.

Who is Assurix not for?

MSPs looking for a logo without changing how they operate. The Trustmark only matters because the evidence behind it is checked continuously.

“We don’t have time”

From 2 hours a week, and you set the pace. It’s around 50 hours to the Trustmark in total, and ISO 27001 holders typically need less. Quick wins first, so risk falls from the start. A named customer success person keeps it moving, with a weekly check-in. Fit it around the day job

“We already have ISO 27001 or Cyber Essentials”

Keep them. A certificate proves a date. Assurix proves today.

“Our tools aren’t supported”

Read-only connections to your PSA, RMM, Microsoft 365 and security tools. Anything we can’t pull is assessed evidence, which counts the same.

“My team won’t adopt it”

Fortnightly office hours, Sales and Proof Gap workshops and marketing packs are included.

Not ready for a call? Score your proof gap in 4 minutes.

Take the Proof Gap Scorecard

An MSP that promises, or one independently checked every day?

  1. Book a demo.30 minutes with Ollie. Mit joins the second call.
  2. Start in the month you pick.From 2 hours a week, quick wins first.
  3. Show prospects your live results.Share your link in proposals and at renewal.

Choosing an IT provider for your business? You shouldn’t have to take their word for it.