The Proof Gap: change how your prospect decides.

Your prospect has been let down once. They want to know the next MSP will be better.

When quality is invisible, price becomes the easiest thing to compare.

We teach your team four questions that open the Proof Gap.

  • There are no trust signals

    “If your insurer or a client asked how you vetted your IT supplier, what would you show them?”

  • Certificates are snapshots

    “When was your provider’s certificate issued, and what did it cover?”

  • Service is visible, security is invisible

    “What could you check today, without having to ask them?”

  • Your MSP is your most privileged user

    “Who could reach your email, files and backups right now, and how would you know?”

You shouldn’t have to take your IT provider’s word for it. You should be able to check.

Mit Patel, founder and CEO of Assurix

Why I built Assurix.

I built Netstar to £8 million and sold it in 2021. A London MSP where I sat on the board took on a new client. Its previous MSP hadn’t patched for four months. The backups it paid for weren’t working. Nobody knew. That MSP looked the same as a good one. I built Assurix so the good ones can prove it.

Mit Patel, Founder and CEO

The Assurix Trustmark.

Assurix independently assesses 59 controls across security and service. Both pillars have to be met.

  • Checked, not claimed.

    Controls measured from your own tools are checked every six hours. The rest are checked on a set cycle. An Assurix assessor signs off.

  • Public when it slips.

    Fail a control and you have 30 days to fix it. Otherwise the Trustmark is suspended publicly.

  • Builds on what you have.

    Keep your certificates. A certificate proves a date. Assurix proves today.

Labyrinth Technology’s own reporting showed patching at 95%. The real figure was 47%. Assurix flagged it, and it was fixed.

What your prospect sees: the Trust Portal.

Open it in the meeting, then leave the link with them.

  1. Its Trustmark status today. Not a certificate date.
  2. “They cannot change a single result on it.”
  3. 40/40 and 19/19 met. Every control has to be met.
  1. Teach the gap.

    Ask one question.

  2. Show your portal.

    Open it on the call.

  3. Leave it with them.

    Let them ask the other providers for the same.

Fortnightly office hours, Sales and Proof Gap workshops and a marketing pack help your team use it.

See the live Trust Portal

Demo MSP: Downforce Technologies.

Book a demo

MSPs winning new business.

  • Sereno

    Got to the last two for a 70-user deal against a rival holding ISO 27001 and SOC 2, and won by walking the prospect through its Trust Portal. Not the cheapest quote.

  • Little Big Tech

    A 22-user pharma company had three other MSPs lined up. It signed the day after one meeting. Nick explained Assurix, the standard and how Little Big Tech is held to it.

    “One of the lowest friction sales processes we have ever had with a brand-new prospect.”
    Nick Haley, Founder
    Read the Little Big Tech story
  • Bluebell IT Solutions

    Two tenders won, with Assurix in the tender pack. Both prospects are now customers.

  • Ben Hobbs, Bluebell IT SolutionsWinning two tenders

  • Nick Haley, Little Big TechThe prospect who slept on it, then signed

  • Ian Groves, Start TechSecurity and sales from one tool

94 MSPs working with Assurix

  • Astec IT
  • Conosco
  • Illuminate Technology
  • Ingenio Technologies
  • Labyrinth Technology
  • Little Big Tech
  • Sereno IT Support Ltd
  • Start Tech
  • Team Metalogic
  • TechWyse
  • TET Ltd
  • 4Cambridge
  • Aabyss
  • AMP InfoSys
  • APH Solutions
  • Breakwater IT
  • BTM IT Solutions Ltd
  • CARA Technology
  • Chapman Technology Partners
  • CompTech IT Solutions
  • Cusken Sync IT
  • Cybernet IT Ltd
  • dataplanet
  • Dufeu IT
  • Gorilla Technology Limited
  • Hamilton Group Ltd
  • ICT Solutions
  • Integrated Office Systems (IOS)
  • Integrity
  • IT2 Limited
  • Kriston Technology
  • Myson Pages
  • NexGen Cyber Limited
  • No Fuss IT
  • Nutbourne Ltd
  • Onboard 365
  • PDR IT Solutions Ltd
  • Pensar IT
  • Pinnaca Retail & IT Solutions
  • Platform365 Ltd
  • Pro Drive Ltd
  • Purple Tech Solutions Limited
  • Qlic IT for Business
  • Quick Call Dave
  • Smart Start IT
  • Somerbys IT Limited
  • Sota Solutions Ltd
  • Sunrise IT
  • Superfast IT
  • Support Tree
  • Target Communications
  • TWC IT Solutions
  • Under One Cloud
  • Viper IT Solutions
  • Your IT Department
  • 2LOGIC Ltd
  • AJT Managed IT Services Ltd
  • BCC IT
  • Bluebell IT Solutions
  • Bondgate IT
  • CCS IT Solutions
  • Digital Orchard IT Ltd
  • DISConsulting IT
  • Edge IT Consulting Limited
  • EPX Technical Services
  • Exi-Go Business IT Solutions
  • Focus
  • HTL Support
  • Hudson Infosys
  • Initial IT Solutions Ltd
  • Integral IT
  • Iron Dome Limited
  • Jera IT
  • Karanda Solutions
  • Kratos IT Ltd
  • Morse Networks Ltd
  • Murtek
  • Nebulogiq
  • Net Primates Ltd
  • Netserve Ltd
  • Network Computing Limited
  • Network ROI Ltd
  • Orbits IT
  • Pearce IT Limited
  • Pebble IT
  • PS Tech
  • Saunders Networks
  • Secunis
  • Southern IT Networks Ltd
  • Tech Ahoy!
  • Teknite
  • Vibrant Networks
  • WLS IT Solutions

Keep the clients you’ve won.

You’ve reached a standard, and Assurix checks it all year. At renewal, a cheaper quote has to match that standard, not just your price. Bring your link into the cost review, so your client compares like with like.

It shows the work clients never see: patching, SLAs, client satisfaction and your own security.

Stand out in your marketing.

Something a competitor can’t copy without doing the work.

  • The Trustmark badge on your website, once you hold it.

  • Your portal link in every proposal and tender.

  • A public listing in the Trustmark Directory.

Book a demo

Questions MSP owners ask.

We already have ISO 27001 or Cyber Essentials Plus.

Good. Most of our customers hold one. Assurix builds on them and reuses your evidence where they overlap.

How much time does it take?

From 2 hours a week, at your pace. Around 50 hours in total, less for most ISO 27001 holders.

Is the portal on this page a real MSP?

Downforce Technologies is our demo MSP. Book a demo and ask for a reference

Not ready for a call? Score your proof gap in 4 minutes.

Take the Proof Gap Scorecard

See what your prospects would see.

  1. Book a demo.30 minutes with Ollie. Mit joins the second call.
  2. Start in the month you pick.From 2 hours a week.
  3. Earn the Trustmark.An Assurix assessor signs off, and prospects can open your results.
See the live Trust Portal

Demo MSP: Downforce Technologies.

Book a demo