Every MSP sounds the same
Prospects think every MSP does the same thing.
“We all do the same thing they think, and we’re all keen to go to lengths to explain that we don’t. ... So we needed to find a way to separate ourselves. And a key thing for us was to demonstrate that we do what we say we do.”
The next level after three certificates
- Evidence, not claimsIan wanted a real, evidence based way to show prospects the lengths Start Tech goes to for its clients.
- The next levelIts certificates were all good things. Ian wanted the next level, with more depth and breadth.
- Held to accountOne platform for all the evidence, controls Start Tech is held to, and assessors who read the policies in detail.
“...there wasn’t really anything that had the depth and breadth that Assurix brings to the market for us.”
The assessment showed what to fix
The platform put every task in one place, laid out like a jigsaw. Assessors read Start Tech’s policies and checked them in detail. That showed which controls to tighten. Start Tech tightened them.
“This has plugged those gaps and really levelled us up, which is why I sleep much easier at night.”
“...my role as the CEO has meant I can step back a little bit and breathe and know that the systems are in place and we have a framework.”
Held to account, with common sense
Leave a failed control unfixed for 30 days and the Trustmark is suspended publicly. The suspension lifts once it is fixed.
“I need that fear factor. The idea is it demonstrates that we are committed and we are doing this month in, month out. ... It isn’t a do or die. ... There is a proper process around this, and there is opportunity to rectify anything. There is common sense applied to this because things happen.”
Ian tells prospects about it himself
Start Tech explains the Trustmark early in its sales conversations, and why it chose it.
“But guess who’s gonna tell my prospects about Assurix? Me. We’re gonna talk about Assurix. We’re gonna explain that trust mark. We’re gonna explain why we did it.”
“...this is actually an outward facing marketing tool. It actually helps win deals.”
