In this article 4 sections
Every MSP promises the same thing
In episode 10 of Voices in the Channel, from MSP Channel Insights, Sophie Milburn talks to Mit Patel, founder of Assurix and a former MSP owner. The question is how an MSP stands out when every provider seems to promise the same thing.
Mit shares lessons on growth, strategic planning and building trust in a crowded market.
Why clients default to price
Sophie and Mit discuss why clients so often fall back on price. They also cover why an MSP needs to prove its value beyond promises, and how it can explain what sets it apart.
AI-written content
The conversation also covers the rise of AI-generated content, and why human judgement and authenticity still matter.
Common questions
Who is on this episode?
Sophie Milburn of MSP Channel Insights hosts. Her guest is Mit Patel, founder of Assurix and a former MSP owner.
What does it cover?
Why differentiation is hard for MSPs, why clients default to price, proving value beyond promises, how to communicate what sets an MSP apart, and where AI-generated content falls short.
What is the Assurix Trustmark?
The live trustmark for MSPs. Assurix independently assesses 59 controls: 40 security controls aligned to NCSC CAF 4.0 and 19 operational controls built for MSPs. Live-measured controls are checked every six hours and the rest on a set cycle. An Assurix assessor signs off. A failure left unfixed for 30 days suspends the Trustmark publicly.
